The first stage of the FRAMEWORK THINKING ® process is to gain an empathic understanding of the "problem" you are trying to solve.
This process involves consulting experts to find out more about the area of concern through observing, engaging, and empathizing with people to understand their experiences and motivations, as well as immersing yourself in the physical environment so you can gain a deeper personal understanding of the issues involved.
Empathy is crucial to a human-centered FRAMEWORK PROCESS such as Framework Thinking ®, and understanding allows framework thinkers to set aside their assumptions about the world to gain insight into users and their needs.
Depending on time constraints, a substantial amount of information is gathered at this stage to use during the next step and to develop the best possible understanding of the users, their needs, and the problems that underlie the development of that particular product.
THROUGH OUR TESTED CANVAS AND A SERIES OF QUESTIONS WE ALLOW YOUR TEAM UNEARTH THE PROBLEMS FROM THE ROOT.
ANALYZE YOUR OBSERVATIONS AND SYNTHESIZE THEM TO DEFINE THE CORE PROBLEM
During the Define stage, you put together the information you have created and gathered during the Empathise stage. This step is where you will analyze your observations and synthesize them to define the core problems that you and your team have identified up to this point. You should seek to establish the issue as a problem statement in a human-centered manner.
To illustrate, instead of defining the problem as your wish or a need of the company such as, “We need to increase our food-product market share among young teenage girls by 5%,” a much better way to define the problem would be, “Teenage girls need to eat nutritious food to thrive, be healthy and grow.”
The Define stage will help the "frameworkers" in your team gather great ideas to establish features, functions, and any other elements that will allow them to solve the problems or, at the very least, allow users to resolve issues themselves with the minimum of difficulty.
In the Define stage, you will start to progress to the third stage, Ideate, by asking questions that can help you look for ideas for solutions by asking: “How might we… encourage teenage girls to perform an action that benefits them and also involves your company's food-product or service?”
During the third stage of the Framework Thinking ® process, Frameworkers are ready to start generating ideas.
You’ve grown to understand your users and their needs in the Empathise stage, and you’ve analyzed and synthesized your observations in the Define stage, and ended up with a human-centered problem statement.
With this solid background, you and your team members can start to "think outside the box" to identify new solutions to the problem statement you’ve created, and you can begin to look for alternative ways of viewing the problem.
There are hundreds of Ideation techniques such as Brainstorm, Brainwriting, Worst Possible Idea, and SCAMPER. Brainstorm and Worst You can use idea sessions to stimulate free thinking and to expand the problem space.
It is essential to get as many ideas or problem solutions as possible at the beginning of the Ideation phase. You should pick some other Ideation techniques by the end of the Ideation phase to help you investigate and test your ideas so you can find the best way to either solve a problem or provide the elements required to circumvent it.
IT IS ESSENTIAL TO GET AS MANY IDEAS. BRAISTORM, BRAINWRITING, WORST POSSIBLE IDEA, SCAMPER.
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IDENTIFY THE BEST POSSIBLE SOLUTION.
The Framework team will now produce several inexpensive, scaled-down versions of the product or specific features found within the product so that they can investigate the problem solutions generated in the previous stage.
Prototypes may be shared and tested within the team itself, in other departments, or on a small group of people outside the design team.
This STAGE is an experimental phase, and the aim is to identify the best possible solution for each of the problems detected during the first three stages.
"The answers are implemented within the prototypes, and, one by one, they are investigated and either accepted, improved and re-examined, or rejected on the basis of the users’ experiences."
By the end of this stage, the design team will have a better idea of the constraints inherent to the product and the problems that are present and have a more unobstructed view of how real users would behave, think, and feel when interacting with the end product.
Frameworkers or evaluators rigorously test the complete product using the best solutions identified during the prototyping phase.
This step is the final stage of the five stage-model.
Still, in an iterative process, the results generated during the testing phase are often used to redefine one or more problems and inform the understanding of the users, the conditions of use, how people think, behave, and feel, and to empathize.
Even during this phase, alterations and refinements "are made in order to rule out problem solutions and derive as deep an understanding of the product and its users as possible."
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